Continuing on the same vein as last month, I’m showing the Balmain collection from the next season. I just wanted to stay on the same brand because I have noticed something interesting about Balmain recently, and please correct me if I’m wrong. Looking at last month’s Met Gala, I don’t recall a single celebrity being dressed by the brand. That was surprising to me because for the past two or three years Balmain has been a constant presence on the red carpet at events of all calibers. Previously they have dressed Kim Kardashian and Kylie Jenner for the Met Gala but this year Jenner wore Versace and Kardashian wore Vivienne Westwood. Furthermore, I have actually noticed less of Balmain on social media. It doesn’t seem to be as buzzy a brand nowadays, with Saint Laurent overtaking for the embellished pieces (I’d say). Is Balmainia over? What happened to Olivier Rousteing’s legion of famous friends and fans?
I think the lack of interest in Balmain at the moment is because their styles have been ripped off by fast-fashion brands too frequently for people to want to spend that much money on them now. Look at the off-the-shoulder bodycon dress that Kylie Jenner wore. It retailed for over $100 yet you can buy a near identical copy for $25 online, plus you can get it in just a shirt or in a jumpsuit. Moreover, the expensive embellished pieces seem almost wasteful now as they make so much of an impact that they’ll never be worn more than once. This is fine if it’s just celebrities wearing them on the red carpet but if it is actual customers purchasing the items it seems silly in a way. I could be wrong about all of this because this is just based off of my observations.
In terms of the SS09 collection, I think Christophe Decarnin was at the top of his game. The pieces are every rock chick’s dream. They are super glam but in the coolest way possible. The colors are great. There is a perfect mix between distressed elements and formality. 9 years later, these styles still feel fresh and would not look out of place on the catwalk nowadays. I’m obsessed with the green dress worn by Natasha Poly with the huge shoulder pads and glittering gems. Plus, I’m a sucker for Madonna so I dig the soundtrack of the show. I like how the models all have multiple looks and how the casting is so great (all of my mid-2000s faves in one place). Honestly, there is not too many things I can fault.