Fashion, Weekly Words

Weekly Words: 17th June 2017

In New Condé Nast Partnership, Farfetch Buys — and Shutters — Style.com – Fashionista.com

Thank you @styledotcom & @magdalenafrackowiakjewelry

A post shared by Magdalena Frackowiak (@frackowiakmagdalena) on

The new iteration of Style.com was a short-lived pursuit. Relaunched in September 2016, the Style.com we all knew and loved had disappeared and in its place popped up a curated e-commerce site, like a shoppable magazine edit. Just days ago, model turned jeweler Magdalena Frackowiak posted three screenshots from the website on her Instagram. They had just featured her products along with a mini-review of her line. Come Tuesday and Style.com is gone. Type it in your browser and you will be automatically redirected to FarFetch. It all happened extremely quickly yet it is not entirely surprising. I remember when the original Style.com closed, how disappointing that was given that it used to be the go-to source for all runway shows. Vogue then launched VogueRunway.com which actually just turned into Vogue.com/Fashion-Shows (not a separate site as initially discussed). Then when Style.com relaunched as the e-commerce site, things were a little quiet. It didn’t seem to generate the buzz that Conde Nast had hoped for. It makes sense now that FarFetch have acquired the site. In terms of the online landscape, there really are two major players now and FarFetch are one of them (along with the Yoox Net-a-Porter group). I have written about FarFetch in detail before on my post about the Italian Vogue e-commerce cover because as I said before I think it is the future of fashion. This new acquisition for the company just proves that things are only getting bigger and better. I plan to follow FarFetch’s progress closely.

“Your Favorite Influencers Aren’t Writing Their Own Content – These Women Are” – Marie Claire

An amazing graphic from Marie Claire

Ok let me start this off by saying that this was the first time I’d ever visited Marie Claire’s website and I was so surprised at how beautiful it looked. Really, it’s the most stunning website that I urge you to check out. Secondly, this article was eyeopening to me. First of all, did you know that some influencers do not write any of their content that goes out? That means Instagram captions (even for non-sponsored posts), tweets, anything is all written by a ghostwriter. It seems so crazy to me because people look at influencers as relatable people. We are meant to be getting a glimpse into their real life and their personalities. To find out that there are some out there whose online persona is completely crafted by someone who they haven’t even met (in some cases) is a little bit strange and off-putting to me. Fortunately I am not someone who is heavily swayed by influencers. I don’t buy things because they tell me to. I don’t wear things because they wear them. I don’t think things because they say them. However, some people do, especially younger people. Influencers who are geared towards the teenage set are particularly dangerous in my eyes as the teens will be latching onto something that is entirely fake. It would suck to find out that your idol is, in fact, nothing like how they appear to be online. That used to be the case for celebrities (hence the phrase “never meet your idol”) but for influencers the whole idea was that they were real people. The article goes further into depth about what the ghostwriters do and I encourage you to read it yourself. Transparency is key, people!

“Miami’s best concept store is opening a six floor location in NYC” – CR Fashion Book

The South Beach location

The Webster, South Beach’s luxury concept store perhaps akin to the likes of Maxfield, is opening a new location in SoHo towards the end of the year, and I, for one, am excited to visit. I have heard only good things about the South Beach location, from the selection of designers and merchandise carried (supposedly very cool) to the visuals in-store so I am interested to see how the new store looks. Judging by the write-up in CR Fashion Book plus on various other media outlets, it will be quite the store both architecturally and in terms of visual merchandising. Fashionista.com did an interview with the owner of the boutique, Laure Heriard Dubreuil, and in one of her responses she discussed her merchandising technique of mixing the brands together to curate outfit looks for customers. I love that idea because sometimes it is boring seeing all the brands grouped together and it is easy to bypass cool items because you are not interested in the brand. The store is already generating buzz and an opening date has not even been announced. As far as I can tell, it will be a welcome addition to the SoHo retail landscape.

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Fashion, Weekly Words

Weekly Words: 29th April 2017

“Solange on Fashion vs Style, Her Pre-Teen Goth Phase, and How Confusing ‘Festival Style’ Is“- Fashionista.com

If you have spoken to me anytime in the past year or so, I’ll have mentioned Solange. I love her. She’s so pure and such an amazing artist. I love that she is no longer being referred to as Beyonce’s little sister and that she is being recognized as the great person she actually is. Also, I’m still desperately trying to get tickets to see her show at the Guggenheim in May but tickets are $900 on resale sites – they were originally $50. This interview, from Fashionista, was cool because it gave us more of an insight into Solange’s personal style. I think we all knew she was original when her wedding photos were revealed, with everyone wearing all white and standing in a perfect formation. I feel like every second of her life is an art piece. Read the article linked above to find out where she gets her inspirations from.

“Keeping Score: Brands Tally Bloggers’ Bots” – WWD

From WWD article

I have been talking a lot recently about how so many people on Instagram have fake followers, either that they have paid for or via bots that have followed them. I know I even have some bots following me and I have less than 500 followers. It came out last week that Instagress, a popular automation tool for IG, has been shut down. Instagram’s policy is that it does not allow third party applications but there are still plenty of services out there for people who are trying to amass a following. I always look at engagement rate on Instagram posts. The point of this article was that if a blogger with a huge following gets a low number of likes on a post, their following is likely fake. Vice versa, if a blogger with a small following gets an unproportionately large number of likes on a post, they may be using bots. There is a new service that brands can use to verify an influencers’ following and each influencer/blogger gets a score based on their engagement rates, bot rate etc. That way brands will pay a blogger a fee that is directly linked to their score instead of wasting money on posts that may not get the reach promised. It is also interesting as I have noticed a few articles out there recently about microinfluencers and how brands are moving towards using them as they tend to have a more engaged and loyal following. I find all of this social media stuff so interesting so this article was a good read.

Anna Wintour Interview (in two parts) – Business of Fashion


Anna Wintour sat down with Imran Amed, founder of the Business of Fashion website, for an interview that has been posted online in two parts. She is also the cover star for the print issue of the magazine. I found Anna’s interview to make her come across very well, as she always does, and I often wonder why she has the terrifying reputation that she does. She is someone who seems very aware of her own power but doesn’t seem to want to abuse it. She is also aware that Vogue needs to change to keep up with the times and actually welcomes that. I encourage you to read the interview for yourself as all I can really do is summarize what she said. I just think this interview showed us again why Anna Wintour is where she is and also why Business of Fashion is one of the best, if not the best, sources of fashion related content out there.

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