Fashion, Weekly Words

Weekly Words: 17th June 2017

In New Condé Nast Partnership, Farfetch Buys — and Shutters — Style.com – Fashionista.com

Thank you @styledotcom & @magdalenafrackowiakjewelry

A post shared by Magdalena Frackowiak (@frackowiakmagdalena) on

The new iteration of Style.com was a short-lived pursuit. Relaunched in September 2016, the Style.com we all knew and loved had disappeared and in its place popped up a curated e-commerce site, like a shoppable magazine edit. Just days ago, model turned jeweler Magdalena Frackowiak posted three screenshots from the website on her Instagram. They had just featured her products along with a mini-review of her line. Come Tuesday and Style.com is gone. Type it in your browser and you will be automatically redirected to FarFetch. It all happened extremely quickly yet it is not entirely surprising. I remember when the original Style.com closed, how disappointing that was given that it used to be the go-to source for all runway shows. Vogue then launched VogueRunway.com which actually just turned into Vogue.com/Fashion-Shows (not a separate site as initially discussed). Then when Style.com relaunched as the e-commerce site, things were a little quiet. It didn’t seem to generate the buzz that Conde Nast had hoped for. It makes sense now that FarFetch have acquired the site. In terms of the online landscape, there really are two major players now and FarFetch are one of them (along with the Yoox Net-a-Porter group). I have written about FarFetch in detail before on my post about the Italian Vogue e-commerce cover because as I said before I think it is the future of fashion. This new acquisition for the company just proves that things are only getting bigger and better. I plan to follow FarFetch’s progress closely.

“Your Favorite Influencers Aren’t Writing Their Own Content – These Women Are” – Marie Claire

An amazing graphic from Marie Claire

Ok let me start this off by saying that this was the first time I’d ever visited Marie Claire’s website and I was so surprised at how beautiful it looked. Really, it’s the most stunning website that I urge you to check out. Secondly, this article was eyeopening to me. First of all, did you know that some influencers do not write any of their content that goes out? That means Instagram captions (even for non-sponsored posts), tweets, anything is all written by a ghostwriter. It seems so crazy to me because people look at influencers as relatable people. We are meant to be getting a glimpse into their real life and their personalities. To find out that there are some out there whose online persona is completely crafted by someone who they haven’t even met (in some cases) is a little bit strange and off-putting to me. Fortunately I am not someone who is heavily swayed by influencers. I don’t buy things because they tell me to. I don’t wear things because they wear them. I don’t think things because they say them. However, some people do, especially younger people. Influencers who are geared towards the teenage set are particularly dangerous in my eyes as the teens will be latching onto something that is entirely fake. It would suck to find out that your idol is, in fact, nothing like how they appear to be online. That used to be the case for celebrities (hence the phrase “never meet your idol”) but for influencers the whole idea was that they were real people. The article goes further into depth about what the ghostwriters do and I encourage you to read it yourself. Transparency is key, people!

“Miami’s best concept store is opening a six floor location in NYC” – CR Fashion Book

The South Beach location

The Webster, South Beach’s luxury concept store perhaps akin to the likes of Maxfield, is opening a new location in SoHo towards the end of the year, and I, for one, am excited to visit. I have heard only good things about the South Beach location, from the selection of designers and merchandise carried (supposedly very cool) to the visuals in-store so I am interested to see how the new store looks. Judging by the write-up in CR Fashion Book plus on various other media outlets, it will be quite the store both architecturally and in terms of visual merchandising. Fashionista.com did an interview with the owner of the boutique, Laure Heriard Dubreuil, and in one of her responses she discussed her merchandising technique of mixing the brands together to curate outfit looks for customers. I love that idea because sometimes it is boring seeing all the brands grouped together and it is easy to bypass cool items because you are not interested in the brand. The store is already generating buzz and an opening date has not even been announced. As far as I can tell, it will be a welcome addition to the SoHo retail landscape.

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Fashion, Weekly Words

Weekly Words: April 8th 2017

I’ve had a thought. There’s often so many stories that come out in fashion and so many articles that I read that I’d like to make a comment on but I don’t have enough to say to make an entire post so I don’t discuss it at all. Instead of just ignoring all of these things I decided that I would start a weekly round-up of these things, to be published every Saturday. I’m basically just going to pull content from various sources that I’ve spotted and been inspired by over the previous week and put it all in one post. Hopefully it turns out to be a more concise way to share my thoughts with everybody in a more snappy, easy-to-follow format. Let the series begin!

“The Olsen Twins’ Ex Stylist Tells All” – Refinery29

I actually read this article on Snapchat (and sent it to myself, something that I was unaware you could do?) and thought about it afterwards. I have always loved the Olsen twins, ever since I was a little kid. I watched almost all of their movies and tv shows, read every single one of their books, and followed their fashion careers from the very beginning to the crazy levels of success that they have now reached. Who would’ve believed that child stars could become credible fashion designers?

I particularly liked reading about how their former stylist, Judy Swartz, helped pitch and develop their clothing line with Walmart and hearing about the product development side of things as I am currently taking a class in this area and find the process interesting. I was also shocked to find out that the collections were inspired by designer pieces or vintage books because I think we often think private label brands, especially for stores like Walmart, have no design influence whatsoever. To find out that there was somebody actually pulling together a sophisticated array of references and translating it all into childrenswear was genuinely surprising to me. I also had no idea that the twins wore designer pieces in their movies, like Pucci, Prada, Gucci, and Dolce & Gabbana. It’s worth flicking through the slideshow linked in the Refinery29 article, if not for the words for the images. Throwback MK & Ash is always welcome in my mind.

“Paul Smith’s pink wall is an LA Instagram phenomenon – but is it paying off for Paul Smith?” – Fashionista.com

I’d like to preface this by saying that as a regular Fashionista reader I was keen to find out how their content would change when one of their editors, Dhani Mau, moved to LA as the site was rather NYC-centric. As the West Coast editor, I feel that she has managed to introduce more California-based fashion content to the site in an authentic manner and I really like her articles nowadays.

This article in particular spoke about the infamous pink wall on Melrose that everyone stops and takes a picture with. Countless bloggers and influencers have images on their Instagram in front of it, so much so that it is becoming a tourist attraction with many people either being unaware that it is, in fact, the Paul Smith store or simply not caring. I remember when we drove past in February saying “oh look, it’s the Paul Smith wall from Instagram!”. We kept driving, however. The article goes more into depth about how do these images translate into sales for the store and how does the online engagement and geotagging help the brand. Unsurprisingly so, out of the vast majority of people who stopped to take a photo, only a few went into the store and even less actually made a purchase. Mau found that only 0.17% of the images geotagged with this location were posted by people who actually follow the Paul Smith Instagram account, but many still tagged the account in their final images, perhaps hoping to be spotted. It seems crazy to think an entire article (and a rather lengthy one for Fashionista) could be written about a wall outside a store, yet Mau has managed to do it in a way that didn’t come across as vapid and actually went into great detail with social analytics and comments from the consumers and the brand. I encourage you to read it.

“Porter #20 – Bella Hadid shot by Terry Richardson”

I adore this cover. I don’t like the photographer. Bella actually looks really beautiful, albeit slightly sunburnt, and natural. The cover reminds me of something we would see on the newsstands back in the day of the supers, perhaps like an early Gisele Bundchen, and the background is really beautiful. Porter has caught some flack for using Terry Richardson, and I agree with the comments. I thought most magazines had stopped working with him, never mind giving him cover stories. However, I don’t think the cover image nor the accompanying editorial even looks like his work. It is a different style than we are used to seeing and is much softer and prettier. The editorial images that have been released so far look really good too, with this image from “Ignite the Night” standing out to me.

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