Khloe Kardashian’s denim line “Good American” had the most successful launch in history. Since then, the brand has gone from strength to strength, introducing new product lines and receiving distribution in department stores across America. However, the feedback for the brand has not always been positive. The brand has been marred by claims of copying smaller designers, asking for samples of their products then replicating it almost to the stitch and then selling it on their site, reaping all of the products and leaving the smaller, indie designers out of pocket and out of luck. Fortunately, we are in the age of social media which means an unknown can get attention the same way that a celebrity does. Using her Instagram account, Destiney Bleu managed to draw attention to the fact that Good American stole her designs for a line of bejewelled bodysuits. Bleu was later sent a cease-and-desist letter from Good American’s lawyers and the case seems to have stalled since. Another brand which claimed Good American copied their designs is Made Gold, a smaller, indie denim line worn by the likes of Bella Hadid and even Kylie Jenner. A famous style of theirs with laces up the side of the legs was worn by the aforementioned stars before Good American apparently copied it. Instead of using social media, the founder of Made Gold chose to confront the situation directly, using a Q&A section at the Fashion Tech Forum in LA to voice her concerns. Emma Grede, Khloe Kardashian’s founding partner of Good American, instead dodged the question and the panel session ended. Unsurprisingly so, Good American chose to ignore the allegations and act like nothing happened. I think this is a poor strategy. We all know that fashion is an industry that thrives off of copycats: high-end designers copy each other, contemporary designers copy the high-end, and fast-fashion copies them all. By ignoring this process, Grede and Good American made themselves look, once again, untrustworthy and any designers who send their samples to Khloe Kardashian again risks the same copy-cat treatment. Spout off a false line about being influenced by “girls on the street, girls on social media”, whatever. Just don’t ignore it all together.
Following Donatella Versace’s triumphant fashion week tribute to her late brother, Gianni Versace, which was influenced by vintage styles that he designed ranging throughout the 1980s into the early 90s, Versace-mania is back in full-flow. The brand is at the buzziest it has been in years. Smartly so, FarFetch have teamed up with William Vintage, a London-based boutique, to offer a range of archival Versace pieces for sale on their site. Many designs are almost identical to the ones that walked down the runway a couple of weeks ago, but they have the edge given that they are the real, original pieces. FarFetch’s business model is interesting. Their concept is that, instead of having their own inventory and placing a seasonal buy like other e-commerce sites do, they partner with small boutiques around the world, facilitating the distribution of the products and allowing the boutiques to reach a global market that they may not be exposed to if they tried to do it alone. FarFetch, of course, keeps a cut of the profits. I love the company and the whole idea of it, and I truly believe it is one of the most innovative companies in fashion. As for the Versace collection, there are some pretty to-die-for pieces in there – matching skirt suits, leopard printed jackets and leggings, belts and brooches, and baroque prints. The prices are very steep but what you are paying for is a piece of fashion history. I hope one day to build up my own archive of vintage designer pieces, as collectors items, not for wearing. I urge you to check out the edit – here on FarFetch.