Beauty, Personal

The Instagram Effect

Instagram has a detrimental effect on my self esteem. It has taken me so long to realise this but now I know it’s true. Seeing beautiful girls every day makes me lose sight of what’s actually important in a person. Because likes on Instagram are all about how pretty/hot someone looks in a photograph, I start to think that being beautiful is important to being successful, because on Instagram that’s true. All of the big accounts are run by hot girls (even if they all look the damn same). People’s lives revolve around likes. In a way it’s hella sad. However, I can feel myself getting sucked into that toxic mindset and I want to make a conscious effort to stop it before I get in too deep.

In real life (offline), beauty is nothing. Or maybe not nothing but beauty is secondary. Realistically, you’re not going to get a job just because you’re beautiful if you’re dumb as hell or have no education or are a really rude person. Your life probably isn’t going to be terrible if you look average because honestly most people look average (hence the word).


A post shared by 🦋 (@bellahadid) on

I often think about this: how often do you see a truly stunning person in real life? I can probably count the number of beautiful women I’ve seen in real life on one hand. It’s very rare. Yes there are a lot of attractive people, pretty people, hot girls, but true beauty is rare. Instagram is odd because it takes these girls and puts them onto one platform and elevates them into your sight. Normally I wouldn’t be exposed to such a high concentration of beautiful people but due to Instagram and the explore page I am. In a way I hate it. Yes it inspires me to try harder, but it also knocks me down. I wonder why I’m not that beautiful or that photogenic. I wonder why I don’t have 1k likes on every selfie I post. I wonder why I don’t look that way when I’m wearing the same clothes. I wonder why I always look slightly awkward or uncomfortable whenever someone takes a photo of me yet these girls are posed as hell and still look good.

As long as I keep a handle on things and realise that Instagram is not real life, that these girls maybe aren’t even as stunning in person (and if they are, good for them!), and that there is more to life than looks. If you derive all of your value and self-worth from your appearance, what do you have when it’s gone? What more is there than that? I am 100% confident in all areas of myself apart from my appearance. I know I’m smart. I know I’m a good person; I’m kind, I’m loyal, I’m actually nice. I’m confident in my abilities yet I still don’t find myself beautiful because to me externally I am not. So that’s why it’s good to step away from Instagram, in my opinion, or at least don’t lose sight of what’s actually important. But as I know all too well myself, it’s easier said than done.


The Defining Looks of the Decade: Makeup Trends

Every decade can be defined by certain characteristics. The 20s with the skinny eyebrows, dark eyes and equally inky lipstick (aka the classic flapper look); the 60s with the cat eye, winged eye liner and the Twiggy-esque (or should I say Grace Coddington?) lower lashes; the 80s with the high glamour, coloured eye shadow and shimmer intact – all of these are styles that have come to represent each era. Whilst it is unlikely that every woman during this time did their makeup in this specific way, photographic evidence shows that some did and then somewhere along the lines each decade has come to be known by its own unique style: the 2010s are no different. (What do we call this decade? The tens? The teens?) Since we are almost half way through this decade and there are already some key looks that are emerging as the ones that are going to remain, I felt that the time was right to compile this list.

Beauty-wise, I’d say, the 2010s are all about the Kardashian look; faces that are highly contoured and sculpted, a non surgical cosmetic procedure almost. This time 100 years ago, makeup was a hell of a lot less sophisticated than what it is today. The products that were available were lesser, both in innovation and quantity. Now, fortunately, makeup is pretty advanced (in comparison to what it was in the past) and it is also extremely accessible. This means that pretty much everybody can create a complete new look for themselves.

Another factor in the widespread use of make up these days is YouTube. There are girls, or young women should I say, all across the world who film themselves putting on their makeup, upload it to the internet and make a small fortune off of it. I think that YouTube tutorials are such an asset and I really am so thankful for them. There are some truly talented “beauty gurus” out there who provide guidance and help to people, for free, to help steer them away from the awful makeup disasters that teenage girls have been making for as long as cosmetics have existed. I personally wish that I started watching YouTube earlier than I actually did, purely because I used to be terrible at makeup – literally so bad that I looked like a clown, or a parody of classic makeup mistakes. Something about YouTube that I find quite odd is that popular channels can post one video a week, if even that, and make enough money to pay rent, afford expensive cars, dress in head to toe designer clothes and go on holidays that some of us could only dream of. I find it commendable that people can make such success from really just filming yourself doing something that the rest of us do on a daily basis but I also find it very bizarre. I understand that there is a great deal of effort that goes into producing each video, including the editing which some people do so brilliantly (sunbeamsjess is a good example) but I still find the amount of money made from such little output very odd. However, if I were in their situation making that kind of money, no way would I be complaining.

I apologise for veering a little off topic, but the world of YouTube is so strange to me. My main point about YouTube is that it helps makeup looks become so widespread. These gurus teach us how to do things that used to be exclusive to trained makeup artists, although many are self taught, and celebrities and bring it to the public for all of us to try. As a result of this, some makeup looks that used to be exclusive to celebrities is now easy for us to try.

As a more beauty engaged and aware public, there is most definitely a few trends in cosmetics that are sure to define this decade. Although everything seems normal as it occurs, in ten years time it will probably be dated and uncool. So I have compiled what I think are the defining makeup trends of the 2010s (so far..)


Made most famous by Kim Kardashian, I think it is one of the defining makeup looks of this decade purely because it has become so widespread. In recent years, almost every makeup brand has come out with their own version of a contour kit, something that only professional makeup artists had previously. The whole idea of contouring is to create shadows on your face to make it look more chiselled and defined. Then to counteract the darkness, highlighting is used to bring brightness to the highest points on your face which would most likely be hit by the light. In theory, it sounds relatively easy because you are just creating, or more so darkening, natural shadows that are created by your own bone structure then adding some light to the places where light would naturally hit. However, this look can go wildly wrong. There are many tutorials online of how to contour and highlight well and also the various different methods that can be used. Here are a few of my favourites:

MakeupByEvon’s routine using the Anastasia Beverly Hills contour kit. I’d say she achieves quite a natural look and blends well.

Jaclyn Hill’s cream contour and highlighting routine.


Winged eyeliner is certainly not a new invention but only in the past few years has it been an everyday staple. A person’s makeup skills are often judged based on their ability to wing. Countless memes have been made regarding the liner, including one saying “never ask a girl wearing winged eyeliner why she’s late” which I find sort of hilarious. The look involves tracing around the top of your eyelid, creating a line and then dragging it out and upwards past the corner of your eye, tapering it thicker at this part. It can be created using all different types of eyeliner: liquid, gel, pencil, eye shadow pressed with an angled brush. Liner has been Dita Von Teese’s signature look for almost 20 years now but never has it been more relevant than now. Because it is something that is so difficult to master and a skill that requires constant practise, the abundance of tutorials on the matter are infinite. Once again I have linked a couple that I love:

Chloe Morello’s winged liner tutorial from back in 2012. She really is the queen of liner and does it in many of her videos with ease so if you’re looking to see it in a non tutorial, get ready with me format then have a look at some of her other videos.

Pin Up Beauty’s tutorial using a pot of gel eyeliner. I think that many people find the gel and an angled brush method easier because you have such control.


Not since Brooke Shields’ youth have bushy, thick eyebrows been so popular. The reigning eyebrow queen of the past few years has been Cara Delevingne, whose brows I am not really a fan of (too messy). However, there are many other celebrities who have naturally thick yet well groomed brows: Keira Knightley being an example. Not only are naturally thick brows popular but filling them in has become an absolute must in recent times. Products by Anastasia Beverly Hills are popular, including the recently launched Dipbrow pomade and her classic Brow Wiz. YouTube gurus can build up impressive brows from the most sparse few hairs and those with naturally thick show us how to tame them and keep them tidy. Whatever your issue is with brows now more than ever is there likely to be a product out there for you. Here are the best tutorials in my opinion:

Ana Victorino’s Cara Delevingne tutorial in which she creates thick, full brows using a pencil.

TheChicNatural’s perfect eyebrow tutorial where she creates natural looking eyebrows that are almost completely drawn on (the tail of her real eyebrows are non-existent).

MakeupByEvon’s Dipbrow tutorial for a more dramatic look.


So that is it. I’d say the three aforementioned are the biggest trends, beauty-wise, of this decade so far. We still have another five years to go and who knows, things could be totally different by the year 2020. If makeup remains innovative, things could change completely. The beauty industry is not stagnant and is worth literally multiple billions per year. With more and more people being involved in and caring about makeup and an increasing amount of platforms to share their work, with YouTube and Instagram only being two, there is no reason that things won’t continually evolve. So let us forget everything we have been told about beauty, abandon the old rules of the pre-millennium and embrace the changes that come in the future. Beauty is brilliant and should be celebrated. If makeup makes people feel good then let us enjoy it!


Viva Glam Miley

MAC is everybody’s favourite cosmetics brand, or so it seems anyway. Most people own at least one thing from them, maybe even a lipstick? This year, as usual, MAC have teamed up with a celebrity for their wonderful Viva Glam campaign lipstick, from which all money made from sales goes directly to their AIDS fund, helping to combat the disease all over the world. It really is a good cause. Some people don’t buy from MAC because they find them to be too pricey (£15.50 for a lipstick). However, the full 100% of proceeds from the Viva Glam lipstick (and lip glass, MAC’s version of lipgloss) go directly to helping men, women and children living with the illness. If you can’t spare some cash for that, think again. (Think of it as a way to donate to charity whilst also getting a little something for yourself, besides the good karma that comes with it.)

The lipstick is a fun, bright fushcia colour

The lipstick is a fun, bright fushcia colour

As a company, MAC are not perfect. For one they test on animals, something that I do not have strong feelings about but many others do. (Watch the video of Lush’s animal testing on a human, a shocking campaign used to draw attention to the matter.) This is probably one of the biggest reasons that people don’t buy from them. I think in the case of the Viva Glam campaign, we should ignore that matter and focus on helping save lives of humans, however much that may leave animal lovers irate.

Now onto the exciting part: Miley Cyrus. I think she makes an interesting spokesperson. Many of us, myself included, are quick to write off Miley Cyrus based on her wild behaviour, barely there outfits and slightly embarrassing antics. However, she is probably one of the most famous people in the whole world. Her name draws attention, crowds and, hopefully, sales. She has a pull and a following which means people will buy what she tells them to, or at least that is what MAC is thinking. Miley’s name and face being part of this campaign will, if all goes well, raise millions for the cause.

Let us all do our bit for charity and buy the lipstick, and maybe even the matching lipglass, when it goes on sale in January 2015 and support a good cause!


Beauty, Fashion News

This Is Not A Moschino Toy

Since Jeremy Scott has jumped on board at Moschino, the fun has been injected in. Like a shot of vodka, his style hits you quickly. He has started a new era at Moschino; one that is returning to the fun of the brand’s founder, Franco Moschino, who is remembered for his witty and provocative designs which did exactly what Jeremy is now doing – poking fun at fashion, taking an industry which takes itself so seriously and reducing it to something more playful. Playthings, however, are off limits (or are they?) as shown by Jeremy Scott’s first fragrance for the brand. The bottle is a teddy bear wearing a t-shirt with the tongue in cheek message “This Is Not A Moschino Toy”, even though that is exactly what it looks like.

Coming out just in time for Christmas, I imagine that this will be a best-seller, just like practically everything else Jeremy Scott has done for the brand. I even want it. I think it is adorable. Regardless of how it smells, it is a scent that people will buy for the sheer novelty of it. The bottle, or bear, is magnificent. It’s cute and fun and a million miles away from all of the regular perfume bottles on the market. At $110 per bottle, it’s not cheap but I fail to believe that it will deter people from buying it. The fragrance is unisex, so anybody can wear it, hence making it the perfect gift for literally anybody who appreciates a bit of fun.

My only gripe with the product? The fact that you have to behead the poor bear just to spray the fragrance. Apart from that, totally adorable. Up next, a Moschino teddy bear, you know a real cuddly toy? Please Jeremy.


Moschino “Toy” can be purchased online at and is reportedly exclusive to Harrods in the UK.


Hair Goals

I am getting my hair cut next week so I thought I’d use this time to draw together some inspiration of what to get. Let me tell you, I know exactly what I want. But will it work for me? That is the big question.

I was blessed with the most fine, flimsy, flat and straight hair known to man. No natural wave or curl. Zero body and more so, zero staying power. I could spent hours curling my hair just for it to fall flat in 30 minutes. The only thing that stays in my hair is if I sleep with it in a plait and then get awful crinkles. Lets just say hair is not my strong point.

Up until last summer I had long, waist length blonde hair. It was great looking back. But then I hated it so I done the stupidest thing ever and dyed it a weird brown colour and cut it to mid length. Ever since it has been awful. I got some highlights so now it’s in the stripy-crappy blonde but in an obvious way manner. I don’t want highlights any more but what’s done is done.

Anyway, enough with complains and head into the future. I’m thinking I want another chop. I’d say to collar bones length. That’s doable. The hard part is my longing for a fringe, or bangs (depending on where you’re from). I will include pictures below to show you what I mean but realistically I want those Bardot bangs that work so well. However, is this possible? I’m not sure. Would I be best to get just a full fringe and grow it out so it eventually gets to that stage? Right now I have a middle part with no bangs, the hair just hangs down either side of my face. It’s dull.

Furthermore, long layers? Yes or no? It could either work wonderfully and add texture or go awful and look feathery. I wish I was born with a nice full mane of naturally blonde hair. Would make things a lot easier, and a lot less expensive lol.

Ignoring colour, look at the cuts below:

So perhaps start with bangs like Abbey Lee or Christy? Length like either one of Christy on the top left. Eventually I want my fringe to look like Bardot on the bottom.

So perhaps start with bangs like Abbey Lee or Christy? Length like either one of Christy on the top left. Eventually I want my fringe to look like Bardot on the bottom.

The images that really started my longing for shorter hair were the Ralph Lauren campaign shots of Andreea Diaconu. She looks divine.


Current Inspiration – Jean Shrimpton

A couple of days ago, make-up artist, Charlotte Tilbury posted a picture of Jean Shrimpton on her instagram page using the hashtag “Bigger Brighter Eyes”. Since seeing this picture I have become obsessed with her eye look. The full, seductive yet somehow real looking lashes are what I am now aiming to achieve. Her eyes are wide and doe-like. Naturally, as I have such terrible lashes myself, I put on a pair of false ones. The look is low maintenance and takes surprisingly less time than doing for example winged eye liner or even just a smoky eye. Moreover, the great thing about false lashes is, if treated with care, they can be reused multiple times. Here are some images to show you what I mean:



This was the photo posted on instagram. As you can see, all about the eyelashes.

This was the photo posted on instagram. As you can see, all about the eyelashes.

Another with the wonderful lashes.


Quite thick bottom lashes here as well which was characteristic of the 60s.

Basically, just a quick post to share what I have been liking in the past week or so and what I am aiming to achieve make-up wise currently. I will hopefully be back to regularly posting in the forthcoming weeks.


Viva Glum

The campaign is called Viva Glam. Why have you entitled this Viva Glum then? It’s not a spelling error, it is intentional. This year MAC has teamed up with Rihanna, again.

Every year MAC Cosmetics collaborates with a celebrity to produce a lipstick and matching lip glass to be sold to the public with 100% of the proceeds donated to MAC’s AIDS fund. They aim to help those affected by HIV/AIDS which an estimated 35.3 million people suffer from worldwide as of the end of 2012. Along with the limited edition lipstick which is created each year, a collection of 6 permanent shades are available year round. My personal favourite out of the bunch is Viva Glam II.

Yes, the past two years Nicki Minaj has been the spokeswoman for the cause creating two different lipsticks two consecutive years in a row but now it’s Rihanna again. While her previous collaborations with MAC haven’t been Viva Glam, I am sick of her and the brand working together. All entitled RiRi Hearts Mac, the first collaboration that came along was her take on the infamous lipstick Ruby Woo changed to be called RiRi Woo. Then came a further summer, fall and holiday collection and now we have her for a whole other year doing Viva Glam.

My problem is that there are plenty other celebrities who could be used to endorse the campaign besides Rihanna. MAC have already worked with her for a year. Yes all the collections have sold well but it doesn’t mean all the customers want to see Rihanna everywhere all the damn time. Rihanna has however managed to create a lipstick which will undoubtedly sell well. She has also somehow managed to get MAC to make a custom packaging for her lipstick, having an all red bullet, which isn’t usually done. This will likely lead to high sales which can only be a positive considering the good cause.

Viva Glam started back in 1994 with RuPaul as the face, who is subsequently back this year as well. Other previous spokespeople have been Lil Kim, Dita Von Teese, Fergie, Christina Aguilera and Lady Gaga amongst many others. While the lipstick is for a good cause, unfortunately I don’t think I will be spending my money on it as red is really not my colour. Rihanna being the spokeswoman may also be another contributing factor.

Next year I can only hope MAC make a different choice. There really are plenty more people out there besides Rihanna you know. I will leave you with some images from previous Viva Glam campaigns.

Also, learn more about the Viva Glam campaign and the work which the sales proceeds go towards at



Lil Kim & Mary J Blige

Lil Kim & Mary J Blige

Debbie Harry & Dita Von Teese

Debbie Harry & Dita Von Teese

Nicki Minaj

Nicki Minaj

Lady Gaga

Lady Gaga