Fashion, Weekly Words

Weekly Words: 22nd July 2017

“Why Does Every Model Look Like Kylie Jenner Now?” – Racked

GQ @gqmexico @gq_germany @mrmikerosenthal

A post shared by Kylie (@kyliejenner) on

Racked made a good point that upon perusing various e-commerce sites and teen-focused retailers, a lot of the models looked like or were styled like Kylie Jenner. This doesn’t come as a surprise to me as this is something that I have noticed when looking on these stores. Conveniently so, some of the brands name-checked in the article are stores that Jenner herself has promoted on her Instagram at one point or another – FashionNova and the infamous badly photoshopped photo of her butt in jeans, PrettyLittleThing and the orange dress that kept selling out after she wore it to one of their parties, House of CB, a brand worn by all of the sisters. Other stores like Missguided often curate an edit around “Kylie Jenner” style pieces, either inspired by what she has already worn or by what they think she would wear. It makes a lot of sense that all of these retailers would do this given that their customer base tends to be interested in all things Kardashian. They are the same age as the Jenners (or a little bit younger), will dutifully copy and buy anything that they are instructed to, and manipulate their own appearance to look like the lipstick mogul. It’s only common sense that the brands would then use models who look like Kylie to sell their products because that way their customers can imagine theirselves looking like that to. It is a fairly easy look to achieve with the right make-up products (and perhaps a trip to the doctor’s office for the most dedicated few). Say what you want about Kylie Jenner (and the rest of her family for that matter), but one thing that is undeniable is their influence on teenage girls and on teenage culture in general.

Elle USA August 2017 cover

This cover screamed vintage Madonna at me as soon as I picked it out of my mailbox. Everything looks very Italian and the hair style and make-up made me think of Madonna circa the 1991 shoots with Steven Meisel. Couple that with the Dolce & Gabbana corseted bustier and it’s a material girl in front of our eyes. Emilia Clarke, best known as the platinum blonde from Game of Thrones, makes sense as a cover star given that the latest series of the show premiered last weekend. The Dolce & Gabbana outfit is also apt as she signed on as the face of their perfume earlier this year, with her debut campaign for the brand set to launch in September. The cover was shot by Alexi Lubomirski and styled by David Vandewal.

Zara FW17 campaign is shot by Steven Meisel, styled by Karl Templer, creative direction by Fabien Baron

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