“Calvin Klein Women’s Underwear Campaign Spring 2017”
Calvin Klein has released the women’s campaign for the underwear line, the second set of ads to come out under Raf Simons. Sticking to the brand heritage direction that Simons has taken since starting his new role, this campaign draws back to the 90s style of black and white imagery that Calvin Klein was known for. Sofia Coppola shot an age diverse cast of models for a video, followed by a series of short interviews where they reveal a moment or a fact. For example, in one of Kristen Dunst’s videos she talks about being insecure about her teeth then growing to love them. The videos are all available to watch on Calvin Klein’s YouTube channel, featuring the tagline “Calvin Klein, or nothing at all”: suggestive, with a double meaning, and similar to the infamous & paraphrased nothing between me and my Calvins said by Brooke Shields in the 80s.
In another classic case of “is this a joke or not?”, Balenciaga has retailed a bag costing over 2k that looks exactly like the industrial-style totes you can buy at Ikea for a dollar but this time made of leather. The CNN article, along with countless others, has brought the bag to international attention. I feel like the writer of the article may not know that Demna Gvasalia, the Creative Director of Balenciaga, also designs for Vetements as in the article they state: “In the age of high-fashion brands recreating cheap favorites — Vetements’ recreations of Hanes T-shirts for $740, for example — Balenciaga may just be jumping on the bandwagon.”
I personally think that selling this bag for the price they are is ridiculous, but I also understand that it is just a publicity stunt intended to generate buzz. Perhaps a few influencers will be spotted wearing it on Instagram but apart from that I think the aim is more so to bring attention to the Balenciaga brand. Also, Demna Gvasalia is someone who has fun with fashion and likes to poke fun at the industry in a way. This bag could be an inside joke, just like the DHL t-shirt was at Vetements (made because they used DHL messengers so frequently when they were shipping orders).
I spoke a lot about Coachella last week in preparation for the first weekend of the festival and I’ve honestly found it fascinating to read the coverage of the event afterwards. It seemed that Coachella was very much an influencer focused event this year with little attention on the music and plenty of shine on the outfits and parties. In fact, I probably seen more Instagrams from #HotelRevolve at #RevolveFestival than I did from people actually at Coachella. This article from Fashionista takes us inside the various events held by Revolve over the festival weekend and details the guests, the perks, and the happenings inside the parties. It seems that celebrities got lots of free stuff (of course) and extra special performances from musicians. The main point of these types of events, held by various brands during Coachella in venues outside of the festival grounds, is to generate publicity and, in turn, sales. However, the actual link between these events and sales is not yet proven with concrete evidence but judging by how much money brands sink into hosting these events plus the grand scale of them, I’m guessing it pays off. Read the article linked for further details on how the sponsored events work and also if you have a spare hour listen to this podcast from Fashionista which discusses Coachella and the whole sponsored festival dynamic in greater detail.