Fashion, Weekly Words

Weekly Words: April 8th 2017

I’ve had a thought. There’s often so many stories that come out in fashion and so many articles that I read that I’d like to make a comment on but I don’t have enough to say to make an entire post so I don’t discuss it at all. Instead of just ignoring all of these things I decided that I would start a weekly round-up of these things, to be published every Saturday. I’m basically just going to pull content from various sources that I’ve spotted and been inspired by over the previous week and put it all in one post. Hopefully it turns out to be a more concise way to share my thoughts with everybody in a more snappy, easy-to-follow format. Let the series begin!

“The Olsen Twins’ Ex Stylist Tells All” – Refinery29

I actually read this article on Snapchat (and sent it to myself, something that I was unaware you could do?) and thought about it afterwards. I have always loved the Olsen twins, ever since I was a little kid. I watched almost all of their movies and tv shows, read every single one of their books, and followed their fashion careers from the very beginning to the crazy levels of success that they have now reached. Who would’ve believed that child stars could become credible fashion designers?

I particularly liked reading about how their former stylist, Judy Swartz, helped pitch and develop their clothing line with Walmart and hearing about the product development side of things as I am currently taking a class in this area and find the process interesting. I was also shocked to find out that the collections were inspired by designer pieces or vintage books because I think we often think private label brands, especially for stores like Walmart, have no design influence whatsoever. To find out that there was somebody actually pulling together a sophisticated array of references and translating it all into childrenswear was genuinely surprising to me. I also had no idea that the twins wore designer pieces in their movies, like Pucci, Prada, Gucci, and Dolce & Gabbana. It’s worth flicking through the slideshow linked in the Refinery29 article, if not for the words for the images. Throwback MK & Ash is always welcome in my mind.

“Paul Smith’s pink wall is an LA Instagram phenomenon – but is it paying off for Paul Smith?” – Fashionista.com

I’d like to preface this by saying that as a regular Fashionista reader I was keen to find out how their content would change when one of their editors, Dhani Mau, moved to LA as the site was rather NYC-centric. As the West Coast editor, I feel that she has managed to introduce more California-based fashion content to the site in an authentic manner and I really like her articles nowadays.

This article in particular spoke about the infamous pink wall on Melrose that everyone stops and takes a picture with. Countless bloggers and influencers have images on their Instagram in front of it, so much so that it is becoming a tourist attraction with many people either being unaware that it is, in fact, the Paul Smith store or simply not caring. I remember when we drove past in February saying “oh look, it’s the Paul Smith wall from Instagram!”. We kept driving, however. The article goes more into depth about how do these images translate into sales for the store and how does the online engagement and geotagging help the brand. Unsurprisingly so, out of the vast majority of people who stopped to take a photo, only a few went into the store and even less actually made a purchase. Mau found that only 0.17% of the images geotagged with this location were posted by people who actually follow the Paul Smith Instagram account, but many still tagged the account in their final images, perhaps hoping to be spotted. It seems crazy to think an entire article (and a rather lengthy one for Fashionista) could be written about a wall outside a store, yet Mau has managed to do it in a way that didn’t come across as vapid and actually went into great detail with social analytics and comments from the consumers and the brand. I encourage you to read it.

“Porter #20 – Bella Hadid shot by Terry Richardson”

I adore this cover. I don’t like the photographer. Bella actually looks really beautiful, albeit slightly sunburnt, and natural. The cover reminds me of something we would see on the newsstands back in the day of the supers, perhaps like an early Gisele Bundchen, and the background is really beautiful. Porter has caught some flack for using Terry Richardson, and I agree with the comments. I thought most magazines had stopped working with him, never mind giving him cover stories. However, I don’t think the cover image nor the accompanying editorial even looks like his work. It is a different style than we are used to seeing and is much softer and prettier. The editorial images that have been released so far look really good too, with this image from “Ignite the Night” standing out to me.

Advertisements
Standard

Share your thoughts

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s