Normally when composing these posts I start with a show that I want to feature in mind and then work to find a video and images to accompany it. This time I came across this show on YouTube, just randomly, and it spurred a whole tangent of discussion (can it be called discussion if its just with oneself?) so I thought it was worthy of a feature.
I was struck by how “old” these clothes looked. By that I mean these clothes are not made for teenagers, or even women in their twenties. They’re for consumers aged thirty plus, I’d say. This is what is of great interest to me because it’s different from the approach most brands are taking nowadays. Let me put it to you this way: a sixteen year old girl from Kansas likes a Louis Vuitton picture on Instagram, she may be obsessed with an outfit from the show, she may repost a picture. Is she buying it? No. However, a forty-five year old woman might see a picture of a look from a show on social media (because yes, it isn’t just used by Millennials regardless of the stereotype) and actually head to the store to try it on and maybe even buy. Why is it that despite the two consumers seeing the item on the same source only one leads to a potential sale? It all comes down to money. Teenagers, and even most millennials, aren’t often in a position to be spending money on luxury items, and if they are it tends to be accessories, shoes, and, increasingly so, streetwear. Gen X and above are. I understand that brands are targeting millennials because they are going to be the next generation of consumers to really keep the brands going, but I do think it’s important not to overlook your key demographic because they can be the ones keeping the company afloat.
Now this actual collection was loosely inspired by the 1940s, seen in the skirt suits and silhouettes. However, what stood out to me was all of the patterned pieces. Perhaps in 2004, we were all a lot more accepting of colors and prints. Nowadays, with minimalism thoroughly ingrained into our brains and way of dress, prints can seem too much, even though maximalism is making it’s way back. I feel like nowadays the focus is more on solid colors and also textures (perhaps a metallic yarn woven into a knit) instead of pretty florals, but I could be wrong. Also, I really liked the runway. The lights were cool but not at all distracting. I think it would’ve been fun to attend a fashion show, even ten years ago, before camera phones took over and every moment was documented. I’m not the biggest Marc Jacobs fan but I did like a lot of his work for Louis Vuitton.
PS – Apologies for the low quality images. I haven’t come across HQs yet.