Previously on here I’ve mentioned how I was so obsessed with the #mycalvins campaign and how I was curious to see where things would go from there under Raf Simons. Now the first set of images under his tenure have been released and, honestly, I love them. The cast of Moonlight, Best Picture winner, look so amazing in the ads and I’ve realised that I prefer the stripped-back, minimalistic vibes so much more than the social media driven #mycalvins. In fact, it takes you right back to the heyday of CK in the early 90s. Shot by Willy Vanderperre, the campaign images are worthy of an exhibition. Every time I see one at a bus shelter I take a photo.
I’m interested in finding out more about how advertising works at Calvin Klein. As far as I’m aware they have their own in-house advertising department, meaning that it is somebody’s job to come up with the creative concepts exclusively for the brand. That must be so exciting during a transition time like this (especially with the entry of Raf Simons who is just insanely talented and influential), knowing that you are directly responsible for public perception of the brand.