Fashion, Opinion, Personal

Spend More, Buy Less – Part 4

As I said in my first post on this topic, I plan to investigate the matter further. The first step that I planned to take was watching The True Cost, the documentary that has been talked about in every fast-fashion criticism of the past few years. I have also read a book on the topic Where Am I Wearing? by Kelsey Timmerman, a writer who chronicled his travels around the world to find out exactly where his clothes were made: Levi’s, the all-American icon were made in Cambodia, his flip-flops made in China. I also went to a talk by the author during my orientation week at school. I found it very interesting and it also brought up further ethical dilemmas. It so happened that I went to a talk about sustainability in Edinburgh in July which sparked another post, so here is part 4 in the Spend More, Buy Less series; a series that I hope to continue for as long as I can keep thinking up ideas on the matter.

I did actually watch The True Cost and I found it rather saddening. I hate to think that people would be dying just so I can buy a pair of jeans for £20 or a t-shirt for £3. Obviously these items should cost more but I think we have become so accustomed to paying these prices that we think nothing of it. Especially when you’re a teenager and you have a small monthly allowance, you’re unlikely to save up to get an expensive, ethically made pair of jeans or a t-shirt. For the past year I have been working full time and therefore have had a little bit more money than I did before (but I was saving for college so I didn’t have quite as much spending money as I wish I did!) so I did buy more expensive, hopefully more ethical purchases than I did before. Now I’m back to being a student without a job and therefore no income. So the small amount of money that I do have I am likely to spend on clothes from Zara. I feel slightly ashamed to even think like that now that I am fully aware of what goes into the making of these clothes but I will also not be able to afford anything better so it’s a bit of a catch-22 that I’m sure many other people are in.

On one hand, I could shop locally made. For example, since I’ll be in the USA I could buy items from American Apparel, a now-flailing brand, but they don’t have the selection that I’m looking for. They’re just basics. I could also shop vintage. I do enjoy this actually but it is definitely more difficult if you’re looking for something super specific. Since arriving in New York I’ve found a bunch of great vintage/second hand stores, although I find that they can be a little bit expensive for used clothing. Really I’m broke as hell so I’m not doing much shopping at all right now.

Since attending fashion school I’m experiencing further disdain for the fast-fashion industry and even private label brands who are ripping off the work of other designers. Yet I feel stuck because I can’t afford any better, and being at a fashion school it almost feels necessary to keep refreshing your style. It is very difficult to be around people who are constantly wearing new looks and trying new things and not wanting to be involved. It’s rather disappointing to me because when I started researching this I thought that by the end of the year I might have stopped shopping fast fashion altogether, and now here is me buying multiple pieces from Zara a month. I’ve even shopped at Forever 21 a couple of times. It’s kind of embarrassing to me, especially because I’m now ultra aware of the effects of my consumption.

It is funny reading this post from beginning to end for me because I started it in August with the best intentions and as time has passed and I’ve got less and less money and more and more urges and desires to have new things, I seem to have just lost everything that I had found over the summer. I can see my viewpoint changing throughout the post. From before I got to New York (I could shop at American Apparel) to after I’d been there a few weeks (I could go thrifting) to now (Zara, Forever 21). It is shameful and I am sorry. I really need to sit down and reevaluate things because I know that fast fashion isn’t worth it, not to me or to the people (and the environment) that are being harmed as a result of it.

To anyone out there who is reading this and wants to remain stylish but on a (very small) budget, what’s your advice? How do you will yourself away from fast fashion? And honestly, how do you shop vintage? (The experience is just stressful to me.)

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