Wolves is one of the Kanye West songs that I rarely listen to and it’s just because I don’t like Sia’s voice so I usually skip the song once it gets to her part. I’m glad he added Vic Mensa back in though. I like him. However, since the music video/Balmain campaign has been released I felt the need to watch from start to finish. Honestly, I really like it.
The lighting in the campaign highlights the clothes in the best possible way. The model selection is stellar. The art direction is on point. Kim looks beautiful, even when she is crying. Overall, I just found the video so visually appealing. The collaboration with Balmain made sense too and didn’t feel forced or awkward. Everyone looked like they were meant to be wearing the brand, not that they had been forced to, especially in the club scenes.
I’m excited to see the actual campaign images in magazines. There have been quite a few released so far via Instagram but it will be nice to actually see them on paper. So far, I think they’re the sort that I’ll tear out of the magazine and stick on my wall. I don’t even care about Kim Kardashian being in fashion anymore. She seems sweet and rather harmless really. Besides, if you had the opportunity to do what she does, wear the designers she does, go to the shows she does, wouldn’t you take that opportunity too?
Directed by Steven Klein
Creative Direction (of Balmain) by Olivier Rousteing
Concept and Creative Direction by Pascal Dangin