A couple of weeks ago I received my daily newsletter from Vogue, that day entitled “What The Hell Happened to Personal Style?”. To give you the gist of it all, basically the writer was disappointed in the homogeneous, Kardashian style that has swept the nation and is worn by millions of young girls every day. They were sick of neutrals, topknots, and bodycon and missed true style icons like Kate Moss being lauded instead of those who work with a stylist. The latter point is what I’d like to hone in on.
The idea of working with a stylist seems strange to me, especially if it is for a non-red carpet occasion, but you cannot underestimate the power of a celebrity stylist. Think about what Rachel Zoe did back in 2004/2005! Nicole Richie had a major makeover and suddenly became an international style icon. This was a woman who was often ridiculed and thought of as just a famous-for-being-famous, reality tv star suddenly transformed to a real star. You cannot discredit Zoe for that. Nowadays it is Monica Rose who is spreading the same effect through her work with the Kardashians/Jenners and their gang of friends like the Hadid sisters. Just like the band of Zoebots who were constantly photographed this time a decade ago, Monica Rose’s clients often wear very similar looks today. It doesn’t help that they are currently some of the most talked about women in the world right now.
In the article the writer says Kate Young’s work with Selena Gomez is different because it is a “creative partnership”. Unfortunately I don’t agree with this. I don’t think what Kate Young does for Selena Gomez is any different than what Monica Rose does for her clients (although Selena does look so incredible now). Both stylists are picking “off-duty” looks as well as outfits for official appearances. I don’t have a problem with stylists doing this for clients. In fact, I think it is a super smart thing for all celebrities to do – a good branding move. However, I really do hate when people cite the celebrity’s personal style as their inspiration because I really don’t think it is their personal style at all. If your stylist has to pick out your clothing, whether they pre-pick your outfit or just provide you with pieces that would work well together, I don’t think it is your personal style, I think it is just a style. To me it is about those who the look originated from getting credit, but that rarely happens.
If I were rich and famous, I can’t imagine that I’d want a stylist. It would probably make things easier for calling in looks for events but then again there are some celebrities who do it all themselves and still manage fine: Diane Kruger, Dita von Teese, Blake Lively (for the most part), January Jones. Dressing yourself every day should be straightforward and actually fun. However, maybe if you’re getting photographed everywhere you go you’d want to look photo ready at all times. Perhaps that’s why celebrity personal style seems manufactured.