Fashion, Fashion News

The End of an Era: Style.com

Things in fashion are shaking up. And I don’t like it. Come the fall, and Style.com will be no more. Well, it will still exist but as an e-commerce site, not quite the website that it is today. I don’t know about you, but when it is fashion month I visit the site religiously and check the app every few hours to see the latest shows. As of recently, I’ve enjoyed reading their articles as well. For example, the lengthy Kanye West interview that they did after his Adidas collaboration was good reading, full of substance and meaningful questions instead of fluff that you often see elsewhere.

Style.com initially launched back in the year 2000, a whole 15 years ago. It was intended to be the online presence of Vogue and W, Conde Nast’s biggest fashion magazines. Since then it developed into an entire brand of its own.  You see, when the site was created not very many brands had a big online presence. We all still had that darn dial-up internet that cut off when someone went on the phone. The internet and its usership has blown up in the past 15 years, probably more so than ever predicted. Vogue and W now have their own websites (and Vogue has that wonderful YouTube channel), and now Style.com seems kind of redundant – except it’s not. Style.com is a haven for anyone interested in fashion. They have archives that go back over a decade. You can read runway reviews from shows that happened 10 years ago.

Style.com homepage as of 30/4/15

Style.com homepage as of 30/4/15

The move will mean that Style.com will become an e-commerce site (similar to how Harpers Bazaar has a shop section, or Lucky) and the runway reviews and whatnot will move to a new site called Voguerunway.com. It will be like a scaled down version of Style.com which kind of sucks. It was only last September that the site relaunched, and a few months later (December, I think?) that its print magazine ceased publishing. Being back under the Conde Nast umbrella should have been a sign that changes were to come, as Vogue really is the main fashion focus. It’s just sad to see staff losing their jobs and things coming to an end. It really is the end of an era. I just wonder how things are going to work out on the online store front. I hate to be a naysayer, but I can’t see it being successful. I don’t know why you wouldn’t just go to the Barneys website (or wherever the item is from) and buy it from there, unless there’s dramatic price discounts on Style.com. I don’t know. Someone with higher qualifications than me has made this decision and they’re probably better informed than I!

It has also been announced that Lucky (a former Conde Nast magazine) is going to cease to print, moving to be fully digital. Just this week, WWD printed its final daily issue also moving fully to print. Things are a-changing in the world of fashion publishing. I often think I’d like to work in that industry, but really things are too volatile. No such thing as job security in magazines! Now, let me go find a new website for runway photos. Nowfashion.com? Any other suggestions?

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