MAC is everybody’s favourite cosmetics brand, or so it seems anyway. Most people own at least one thing from them, maybe even a lipstick? This year, as usual, MAC have teamed up with a celebrity for their wonderful Viva Glam campaign lipstick, from which all money made from sales goes directly to their AIDS fund, helping to combat the disease all over the world. It really is a good cause. Some people don’t buy from MAC because they find them to be too pricey (£15.50 for a lipstick). However, the full 100% of proceeds from the Viva Glam lipstick (and lip glass, MAC’s version of lipgloss) go directly to helping men, women and children living with the illness. If you can’t spare some cash for that, think again. (Think of it as a way to donate to charity whilst also getting a little something for yourself, besides the good karma that comes with it.)
As a company, MAC are not perfect. For one they test on animals, something that I do not have strong feelings about but many others do. (Watch the video of Lush’s animal testing on a human, a shocking campaign used to draw attention to the matter.) This is probably one of the biggest reasons that people don’t buy from them. I think in the case of the Viva Glam campaign, we should ignore that matter and focus on helping save lives of humans, however much that may leave animal lovers irate.
Now onto the exciting part: Miley Cyrus. I think she makes an interesting spokesperson. Many of us, myself included, are quick to write off Miley Cyrus based on her wild behaviour, barely there outfits and slightly embarrassing antics. However, she is probably one of the most famous people in the whole world. Her name draws attention, crowds and, hopefully, sales. She has a pull and a following which means people will buy what she tells them to, or at least that is what MAC is thinking. Miley’s name and face being part of this campaign will, if all goes well, raise millions for the cause.
Let us all do our bit for charity and buy the lipstick, and maybe even the matching lipglass, when it goes on sale in January 2015 and support a good cause!